Trina Willard

Trina Willard provides organizations with program evaluation and measurement services which inform business planning and future organizational development. Trina’s methods typically focus on the implementation and effectiveness of programs, policies, and procedures that help clients guide decisions with the power of information. Her approach emphasizes identification and measurement of program outcomes, as well as input from all organizational stakeholders as keys to continued growth and improvement.

Trina has successfully applied these concepts and techniques in government, nonprofit, and business settings. A partial list of her recent clients includes the Supreme Court of Virginia; the Greater Richmond Chapter of the American Red Cross; Meals on Wheels; St. Joseph’s Villa; the Virginia Association of Free Clinics; Hanover County, Virginia; DARE America; and a Fortune 500 financial services firm. Her measurement expertise has benefited clients in a variety of content areas, such as human services, public education, software enhancement, court administration, employee development, and marketing.

Before founding the Knowledge Advisory Group in 2010, Trina served for six years as the Vice President of Transformation Systems Inc. (TSI), an award-winning management consulting firm. Her past experience also includes almost a decade of service to the Commonwealth of Virginia as Chief of the Evaluation Unit of the Virginia Department of Criminal Justice Services, Criminal Justice Research Center.